Tourism & Travel Trade
As attractions and destinations review how they will respond to visitors in 2021, a proactive and interactive relationship with the Travel Trade must be a vital part of your visitor engagement strategy.
Kim Hallett Consulting can help develop business development objectives, offer sales representation, introduce your product to domestic and international tour operators and liaise on your behalf with those buyers who are in turn looking for inspiration for new itineraries to offer groups.
With longer lead times and intermediaries working typically 18 months in advance, the time to start engaging with this market
With the focus on safe travel and
a desire perhaps to experience more than "a nice day out" it is likely that those attractions and destinations that can offer private experiences and incentives to group visitors will do better in a post Covid world than those who continue as they have before.
We can work with you to reposition your products to consider these higher spending private groups with a desire to experience more and travel safely in a group with friends and family.
Working collaboratively with accommodation providers and thinking creatively about how your attraction can be marketed differently is where Kim Hallett Consulting can add value.
While it is likely that business travel will take longer to recover, Visit Britain is committed to supporting England's continued presence in the Meetings and Incentives markets.
Is this a market your business could consider? Could you offer a room for a business meeting with lunch during the quieter months of the traditional visiting year, or a private tour with the owner/curator as an incentive for a group?
Do you have space in the gardens or grounds for product launches or a marquee for dining?
Again longer lead times are on your side and a business strategy to embrace this market could develop another revenue stream in the medium to longer term.